FASHION
The 22 best fashion brands for a tight budget
From bags that look far more expensive than they are to fine knits, fashion director Anna Murphy presents an A to Z of affordable style
Tweed jacket, £89.99, Mango; sheer blouse, £95, & Other Stories; cardigan, £87, Arket; jumper, £98, Boden
The Times
Whether “cozzie livs” is a turn of phrase that makes your blood boil or that you use regularly, it’s a concept that’s going to resonate. Rare — very rare — is the person who isn’t affected by the cost of living crisis. And that includes the fashion pack.
You don’t need me to tell you it’s tough out there, but you might need me to tell you where to buy a classic coat for £40. (It’s George at Asda, before you jump ahead.) I also want to share with you the handful of impressive operations on a mission to prove that keeping prices low doesn’t have to come at the expense of the planet.
Here’s my round-up of the 22 affordable brands the British front